What even is a marketing campaign or ad without a call-to-action…
It’s like inviting your friends over for dinner and not having food ready. Yea…
Moreover, CTAs prove to be effective in marketing campaigns simply by being placed at the right place on a landing page.
It is the salt to your food. And you definitely cannot have results without a relevant and powerful CTA in your sales copy.
So, what exactly is a CTA?
A call-to-action (CTA) is the conclusion of the ad or campaign towards the desired action. It guides the reader to take an action and connect with your brand after engaging them with your copy.
As the name suggests, a call-to-action is what encourages a reader to take the next step towards the sales funnel.
For instance, it can direct readers to sign up, subscribe to your monthly newsletter, buy products or even donate to your organization.
A relevant call-to-action holds the power to entice a reader to take immediate action.
We see CTAs everywhere. Even the sign-in page to your social media account is an example of a CTA as the page asks you to sign into their network.
Writing a killer CTA requires practice, research, and creativity to bring it to function to its full potential.
Here’s how you can do it…
How to Write a Killer Call-to-Action?
Getting the right call-to-action copy can improve your conversion rates immensely.
So first, get rid of your darlings. Avoid cliche like Click here or buy now. These CTAs do work but do not make your CTA memorable or valuable.
Now, how creative can you get with your CTA buttons?
A lot actually. It all depends on what your desired action is.
When you know what you want out of the marketing campaign, you can write a powerful CTA.
The CTA can be placed at the end of the page or even placed multiple times on the same page to grab your reader’s attention every time.
But remember, having multiple CTA buttons /= having multiple CTAs
Your call-to-action should not be more than one. Because multiple CTAs can overwhelm, confuse or even sound salesy and self-centered. So try to have a common CTA that is placed neatly on your sales page or landing page.
What makes a Good CTA?
A strategic call-to-action does 2 major things:
- Creates a Sense of Urgency
- Gives Clear Instruction
Sense of Urgency
Once your sales copy ends, it is important that your CTA conveys urgency or FOMO to get your reader to take quick action.
Because it is highly unlikely that your reader will return to your landing page again and experience the same buying experience.
As a copywriter, it is certainly necessary to write a CTA that appeals to the reader and persuades them to buy or sign up right away.
Write a CTA that is relevant to the service or product you are offering.
When writing for a giveaway, you simply cannot write Sign up or Buy now.
Use words that go with the copy of the page and focus on using action words to increase conversion.
For a download page, use the CTA Free Download or Download Now.
Don’t go with Sign Up for a Download CTA unless it requires a sign-up first. Even in that case, be crystal clear with your instruction for a smooth experience.
Writing a Call-to-Action is absolutely necessary for any marketing campaign. And knowing how to write one is even more obligatory if you are a marketer or copywriter.
When your CTA is powerful, you can boost your conversion rates and achieve unbelievable results. To sum up, just remember to make your CTA easy to understand and create FOMO within the reader.
Here’s a list of Call-to-Action for Inspiration:
- Get Your Free Ebook
- Become an Expert
- Explore Options
- Start my Course!
- Get the Resource
- Get Access Now!
- Try (Name) Free!
- Create Account
- Loop me in!
- I’m Ready!
- Talk to Us Now
- Let’s Go!
- Join Free for a Month
- Get Started Today
- Give (Name) A Try
- Send Me (specials, newsletter) Now!
- Claim Your Free (Download, Trial)
- Sign Me Up!
- See What I’m Up To
- Yes, I Want to Learn More!
- Yes, Please!
- Let’s Connect Now!
- Heck Yeah!
- Let’s Chat!