5 Ways to Build a Copywriting Portfolio with No Experience

by <strong>Alina Siddiqui</strong>

by Alina Siddiqui

Ghostwriter | Full Time Copywriter

Copywriting portfolio with no real copy experience? Yes, it’s possible.

En route to becoming a Copywriter? You are reading Copywriting blogs, copywriting books, and watching many other copywriting courses… But here’s something I 100% stand by…

“Education without application is just entertainment.”

And this is definitely your sign to get to work with your new skillset – Copywriting.

All you need is a few basic skills of a copywriter and you can speed up and get to real work.

And what exactly do you need to get portray your new unique skills? Obviously, a copywriting portfolio.

But you’ve probably never written copy for a client before… Because you need a client first to write a copy for…

Yeah, I get it. And that’s why I’m going to share with you how to make a copywriting portfolio without landing a client already.

1. Rewrite Existing Copy

One of the easiest ways to build your copywriting portfolio is by rewriting existing copy with your own skills and experience. Believe me, there’s a lot of marketing campaigns and sales copies that could have been better and you could be the one who changes the game for those brands.

All you have to do is find a copy that you can improvise and get to work. If done correctly, this copy could be the very reason you land your dream client or work with the brand you improved the copy for.

Plus, doing this several times and adding up several pieces of copy to your portfolio, including powerful headlines, engaging sales copy and persuasive CTAs – you will build a powerful copywriting portfolio.

2. Start with Friends and Family

Who’s a better option to go to when you need help in kickstarting your career?

You can call a friend and write copy for them for free which can help their business and also land you clients and become a great addition to your copywriting portfolio,

Don’t be shy, your help will be greatly appreciated and also give you a valuable piece for your portfolio.

3. Write for Dummy Products for portfolio

Now that you’ve written for existing products and businesses, you can know create a dummy product and write copy for it. This could be a great way for portraying all types of copywriting you can do like product description, sales page, website copy, landing page copy, social media copy, etc.

All that matters to a client is your copywriting skill and not who you have written for. So go ahead and use your imagination to create a dummy product and write all types of copy you are great at and add it to your portfolio.

Plus points if you write for a copywriting niche you’re passionate for.

4. Case Studies

Case studies are a great way of showcasing your research and writing skills.

Because copywriting isn’t just about writing. It is the craft of research, evaluation, and then writing in a persuasive and engaging way.

So if you’re an information geek, you can make case studies of businesses and add them to your portfolio as proof of your excellent research and analytical skills.

Note: Not all copywriters do case studies so if it isn’t your thing, you can definitely skip it.

5. Guest Posts

Writing informative yet engaging posts can be a great way to add your online print to the writing world.

This can also create connections with already established bloggers and writers and join their community.

There are several sites that are open for guests posts like Medium or you could send an email for a blog

And sending a link to your blog article is a cool way of impressing your clients. So, don’t miss out on this one.

BONUS: Create your online professional presence (it adds up to your portfolio)

This can be essential in proving your authenticity and showing you as a professional. Try to make a separate social media account where you are using your real name, real profile picture, and everything real.

Adding credibility to your social media can increase your chances of being perceived seriously.

Conclusion

Building a copywriting portfolio with no experience seems tricky but we have found a way out of it.

You can rewrite existing copy, write for a non-existent product, and even craft marketing campaigns for your close friends and family as a fresher.

Having a copywriting portfolio can immensely boost your chances of being hired because it gives your clients a better chance of viewing your potential and writing skills.

Just remember to send niche-specific portfolios to your clients. And by that, I mean – Don’t send a Gym client the copy you wrote for a fast food company. Yikes.

Create a custom portfolio for each client on Google Drive and share them the link. It’s that simple.

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