Four Scarcity Sales Offers for Copywriters

by <strong>Alina Siddiqui</strong>

by Alina Siddiqui

Ghostwriter | Full Time Copywriter

Scarcity means the state of something being scarce or in short supply; shortage.

It gets more challenging than ever to grab your audience’s attention and to bag a sale.

People are surrounded by ads all the time on various social media networks such as Facebook, Twitter, Instagram etc. Not to mention the unskippable ads that pop up before starting out YouTube videos, ugh!

It has become quite a challenge to stand out and grab their eyeballs (not literally pls).

After all, we live in an attention economy!

If you are looking to boost your sales and doing something refreshing with your brand, you should use this one powerful technique working for years and still works wonderfully.

Scarcity.

If you manage to convince your customers that the offer you are presenting is exclusive or valuable, you will likely get a boost in your sale.

Below, I’m going to list down four popular sales scarcity techniques that we see around us but didn’t notice…

1. Limited Time Offer

Any sales offer that lasts for a limited time creates a sense of urgency in buyers.

That’s because we don’t want to be late in grabbing an offer available for a short time period.

And who knows? Maybe the offer will never be back.

Several offers come under limited time offers such as seasonal offers, festive offers, event offers, etc.

You can use this offer according to your convenience and grab that perfect opportunity of providing supply on demand.

Get your sales strategy and sales page written by a professional copywriter to present your offer right.

2. Quantity Scarcity (Limited Quantity)

Wanna know the three powerful words that can change the way your audience views your product?

Till Stocks Last.

If you have a product produced in a limited quantity and let them know that it isn’t available if it’s GONE – people automatically get the urge to buy it.

This offer makes your product seem valuable and exclusive. It emits the feeling of luxury and pride within your consumers.

Value > Your Products

Be mindful of your prospect’s priorities. Conduct market research and figure out your audience’s demands to hit the nail on the head.

3. Bonus Offer

We have all come across this golden offer disguised as “buy one and get ____ free” and much more.

Because who doesn’t love a little gift with a valuable purchase?

Observe carefully and put up an amazing offer in front of your customers that will provide them double the value and low in cost.

Studies show that if a person is presented with an offer on something they weren’t even planning to buy, they might end up buying it because of the additional value it provides.

Use this offer to your advantage – but ethically and don’t cheat on your customers for your own greed.

4. Discounted Prices

Limited Price, a.k.a discount, always rings a bell in our ears, all the way to our mind that wants to acquire new things at the most suitable price.

When you run a sales campaign around discounts – starting from 15% to 75% – you will see a rise in the number of customers.

Because when you provide value, you gain trust and loyalty from your buyers.

A good discount is my all-time favorite sales offer – whether I’m writing the offer or benefiting from the offer.

So do plan a good discount price to your customers who love to shop from you!

Conclusion

Creating scarcity is a way of persuading your audience to buy from you right now. But please remember, you do not want to use scarcity when it doesn’t apply to your offer.

Your consumer isn’t as gullible as you think. If they smell anything fishy, you have lost a potential customer who might never trust you again.

Moreover, dishonesty in offers can result in serious mishaps and drown your brand into the River of Fake Promises Brands – so don’t risk it.

When crafting your offers, be authentic and stay true to yourself. As a result, you will attract a crowd who is loyal and will stay for a long time. I have written a post on 5 mistakes to avoid on your sales landing page so go check that out to be safe from common mistakes.

Remember, bringing in customers has no magic formula and takes time and the perfect opportunity to hit the target. So, be patient with your growth and look for opportunities to grow your business ethically and truthfully.

Check out my previous post on unique landing pages (including the paid ad landing page) to craft the perfect page to create conversions.

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