SEO: Types of Content & How to use them

by <strong>Alina Siddiqui</strong>

by Alina Siddiqui

Ghostwriter | Full Time Copywriter

While SEO is a marketing term, it is also an important aspect of modern-day copywriting.

Since most of our copy goes online now, we need to optimize it for the web for maximum reach and visibility.

Let’s understand what SEO is.

SEO is referred to as Search Engine Optimization. It is the upgrade your content needs to be visible on top of search engines like Google or Bing.

SEO makes your content easy to find on the web.

There are various ways to apply SEO to your copy:

  • Keyword Research – Search for the most relevant keywords that go with your product or niche. These keywords help in generating traffic through search engines. Usually, searching for keywords that have a huge search volume means people are already talking about it. So choose what is best for your page right now. You can use Google Trends for this, you’re welcome.
  • Keyword Optimization – Using the right keywords throughout the content. This means spreading keywords evenly throughout your blog article for maximum optimization.
  • Content Organization – Planning your content way before you get to writing helps in curating content that revolves around your keywords. And writing content in order keeps it organized and helps a reader to comfortably browse through content without losing track (and leaving your site).
  • Content Promotion – Promoting your content on social media platforms or search engines can immensely boost your page visitors. Additionally, building links with other site owners (usually blogs) can help in creating backlinks to your site. This is one of the most effortless ways to direct traffic to your website – through backlinks and collaborations.

So, what is SEO content?

Simply put, SEO content is any piece of content uploaded online to gain traffic from search engines.

Writing an SEO copy is key in bringing in visitors for businesses – especially when they belong to a competitive industry. Also, if you want to make your way in the digital era of copywriters, you’ve got to know how to optimize your copy with SEO.

SEO Copywriting is in high demand by clients because most businesses want their sites to rank high and gain visibility on search.

And the best part is, there are various types of SEO content to produce. So you will never really run out of ideas for SEO content.

Let’s read more about it.

Types of SEO Content

There’s a variety of options when it comes to SEO content, but here’s a rough list of web content that can possibly help you achieve your SEO goals:

i) Product Pages – An e-commerce site needs product pages to showcase its product’s features. And a good product page can serve as an SEO content-driven landing page to gain more traction.

ii) Blog Posts – Having a dedicated blog for your business niche is one of the easiest ways to create a regular stream of effective SEO content. Generally, blog posts are highly engaging and more likely to attract links than product pages, so they can be a great way to build authority for your site.

iii) Articles – Think of a product review, collaboration with an influencer using your product, or a feature piece. This is the kind of content you’ll find on most magazine-styled blog websites. If it’s relevant to your industry, go for it.

iv) Lists – A list is a type of article that makes it easier to scan. Some examples include “10 Ways to Eat Healthily” or “101 Things I Hate About School” These types of titles catch the eye quickly and prove to be more clickable when found in search results or on social media.

v) Guides – This is a popular type of content nowadays. a guide is a longer piece of content that explains in detail how to do something. You can post a full guide on your website on how to use your product or give an in-depth juicy information guide on complex stuff regarding your industry.

vi) Videos – Depending on what type of site or business you run, videos can be a cool way to attract or reach an audience. Consider making video tutorials on how to use your products. Or illustrate a process that is related to your business – for example, a video showing the manufacturing of their order.
NOTE: include a text transcript of your video for making SEO more effective.

vii) Infographics – Infographics are long-sized images that contain a lot of useful data (often in the form of cool graphs or charts) on a single subject. It can rack up a lot of page views and links due to its high demand. However, so much of the content embedded in the image makes it unreadable as text by search engines. So if you go with Infographics, make sure to carefully optimize the rest of the page.

viii) Glossaries – Undoubtedly, Google has replaced in-hand dictionaries to a large extent. Most people search up their doubts on Google. This information is handy if you work in a specialized industry. Because a well-built-out glossary can be a good way to capture some search traffic. Depends on what your industry or niche is – For example cooking terms, medical terms, fashion terms, software terms, etc.

Conclusion

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