Top 12 Copywriting Niches for Freelance Copywriters (2022)

by <strong>Alina Siddiqui</strong>

by Alina Siddiqui

Ghostwriter | Full Time Copywriter

Here’s the list of copywriting niches in 2022 that I mentioned earlier in my last post.

Read on to find the best copywriting niche for you.

1. Software as a Service (SaaS)

SaaS products are growing rapidly and have taken over most of our professional lives. Slack, Asana, Trello are just a few of them… 

Moreover, ever since the pandemic happpened, SaaS solutions have witnessed a spike in users for collaboration and communication products. Because most of us were working from home. 

This is one of the most demanded copywriting niches in 2022.

Because SaaS products require a lot of written content like help guides, blog posts, and user manuals. to make their product accessible and easy for their users. And since SaaS companies have high funding, they’re also capable of paying you well.

SaaS companies need:

  • Blog posts
  • Long-form guides
  • Help center content
  • Video scripts
  • Podcast scripts
  • Website and landing page copy
  • Email funnels
  • Email newsletters
  • Customer onboarding content
  • UX writing

2. Travel

First of all, Woohoo! We’re FINALLY safe to travel and explore our dream destinations. 

As a result, people of all ages can’t wait to plan a getaway from their homes.

So, this is your chance to step foot in the travel industry. I believe this will be one of the best copywriting niches in 2022 because tourism boards and governments are looking for creative writers. The search is endless for writers who can educate and promote tourism in the country. And as a copywriter, you can play your part in boosting your country’s economy by encouraging tourism.

Moreover, this also means they can have large marketing budgets. So it’s a win-win situation.

Copywriting for the travel niche includes:

  • Travel guides for specific cities or locations
  • Reviews of tours, museums, hotels, etc.
  • Interviews with local business owners
  • Living and working as a digital nomad
  • Budgeting for travel
  • Traveling with kids
  • Traveling as a senior

3. Cryptocurrency/Blockchain

Crypto is everywhere now. We all have heard about it – unless you’ve been living under a rock. Here’s what you need to know about it: 

Cryptocurrency is known as virtual currency. It is a form of currency that exists digitally. It has no central issuing or regulating authority above and uses blockchain technology to authenticate transactions.

On the other hand, Blockchain is a decentralized technology spread across many computers that manage and record transactions.

According to Allied Research Market, The global cryptocurrency market size was valued at $1.49 billion in 2020 and is projected to reach $4.94 billion by 2030, growing at a CAGR of 12.8% from 2021 to 2030. 

These technical niches are emerging fields with a lot of room for growth for curious thinkers and analytical writers. And 2022 is the year for this copywriting niche

But since these are newly developing fields they aren’t yet well understood by the public. 

Rest assured, there’s a huge demand for writers who can educate people about what’s going on. And why it should matter to them.

Here are things you can write about:

  • Investing in cryptocurrency
  • Understanding blockchain
  • Non-fungible tokens (NFTs)
  • Decentralized finance (DeFi)
  • Cryptocurrency and the creator economy

Keep in mind that this field demands experience in financial writing and up-to-date information on the latest trends. So if you’re a great teacher and communicator – you might get your hands into this niche. 

4. Digital Marketing

Every brand needs a digital presence in the current times.

Statistics say that more than 80% of your audience spends up to 3-4 hours on social media.

And as of 2022, there are up to 2 billion ACTIVE Facebook users worldwide. Imagine missing out on such a huge crowd. 

There are several digital marketing agencies that can help brands grow their social media. But these social media agencies NEED copywriters to help them with copy. And this is your chance!

If you’re into marketing and spend a little too much time on social media – this can one of the most profitable copywriting niches in 2022 for copywriters.

Examples of digital marketing copy you can provide:

  • Email copy
  • Social media captions
  • Social media ad copy
  • Long-form blog posts
  • Landing page copy
  • Sales Page copy
  • Newsletters

Social media users are growing steadily and will continue to grow. And so will the demand for digital copymasters.

5. E-Learning

There’s no doubt that education is an ever-growing industry. Unlike before, education is more accessible than ever to every aspiring learner through the internet. But due to tough competition, edu spaces need a unique brand image to market and set themselves apart from their competitors.

Besides most digital educators on Skillshare and Udemy need strategic content to teach their students too. Because mostly they are self-learned experts who are rich in knowledge but don’t know how to teach.

The worldwide e-learning market is projected to be worth $325 Billion in 2025. And this will only grow with time as most educational institutes are switching their learning modes online. Which makes it one of the best copywriting niches in 2022.

Who could use your help in this copywriting niche?

  • Schools, Colleges, universities, and other post-secondary institutions could use your help.
  • Online course providers 
  • Digital Education startups

Here’s how you can contribute to the E-learning industry:

  • Video scripts for educators 
  • Website copy
  • Landing page copy
  • Course summary
  • Social media copy 
  • Email copy 
  • Course material

6. Ghostwriting (book writing)

Writing a piece of content or copy anonymously for a company or an individual is called ghostwriting.

Usually, ghostwriters do not take credit for their work and fix a royalty for every sale. So, who needs a ghostwriter?

  • Celebrities or online influencers
  • Business people 
  • Politicians and Public workers
  • Small business
  • Authors 
  • Basically, anyone who has the money to get it done by someone else

Furthermore, Ghostwriting is a highly paid skill. According to AWAI, you can earn up to $10,000 – 50,000 per project as a freelance copywriter. 

There are so many people who want to write but cannot put their ideas in a seamlessly. You can be of great help with your engaging writing skills.

Quick insider: Ghostwriting is also a go-to copywriting niche in 2022 for journalists and copywriters who love side-hustling. So if this isn’t your primary choice of field, it can always be secondary.

Want to know more about Ghostwriting? Here’s a quick read I wrote last year.

7. Fitness/Exercise

Fitness and exercise are a must-have routine for everyone. But fitness coaches and gyms need help with marketing due to severe affect of lockdowns. But now that everything is going back to normalcy, people are ready to get fit. For fitness lovers, this can be one of the best copywriting niches.

While many fitness coaches have shifted their business online, there are many instructors and trainers that aren’t tech-savvy. They need a skilled and persuasive copywriter who can write an attractive sales page for their leads. So if you are into this, you can step your foot into the gym and fitness industry.

In this copywriting niche, you can help fitness coaches with:

  • Product descriptions
  • Video scripts
  • Course material
  • Blog writing
  • Website copy
  • Sales page
  • Email copy

8. Self-improvement

Approximately over 75 million millennials worldwide use self-help services. This can range from books, podcasts, videos, or even online coaching programs that promise to transform their lives. 

Moreover, companies are in acute need of content and copywriters to help them with several aspects of their business that involve marketing. So this could be a great choice for a copywriting niche in 2022.

Hence, you can write:

  • Video scripts
  • Long-form blog articles
  • Email copy
  • Sales Page
  • Landing page
  • Social media copy
  • Ad campaigns and copy

Further, if you’re into self-help, you will definitely enjoy copywriting within the self-improvement niche.

9. Finance

This is a hot topic among millennials. But there’s a lack of awareness around finance. And that’s why Finance companies rely on written content to drive sales. Thus, they are constantly looking for writers that can educate, inspire, and convert their audience.

Besides, you can also make this a side hustle as an independent blogger through sponsored posts and affiliate links.

Within financial writing, there are many topics to explore. Here are some of them:

  • Investment
  • Credit cards
  • Insurance
  • Retirement planning
  • Debt management
  • Budgeting and personal finance
  • Accounting
  • Financial technology (Fintech)
  • Small business finance

While there’s certainly room for creative writing and storytelling, this niche is dominated by formal, straightforward, and actionable content. To sum up, anyone with a background in finance or a strong personal interest in the subject can find this writing niche rewarding and profitable.

10. Alternative Health

People are always looking to improve their health and wellness. This gives many new companies and brands an opportunity to enter this space. These companies have high-profit margins on their products and services and therefore higher marketing budgets.

Plus, there’s a broad range of topics you could write for.

Examples of sub-niches you could write about:

  • Weight loss, weight gain, and weight management
  • Anxiety and depression
  • Mental health
  • Mindfulness, Yoga, and meditation
  • Supplements
  • Specialty diets like keto, paleo, vegan, etc.
  • Addiction and recovery
  • Senior living

Types of content you could write:

  • Blog content
  • Email marketing
  • Books and ebooks
  • Ghostwriting thought leadership pieces
  • Website copywriting
  • Interviews

11. SEO Copywriting

SEO copywriting is the art of merging high-quality content with strong on-page SEO. The primary goal of SEO writing is to help a company rank in popular search engines. When a client has one of the first websites to pop up in a search engine, like Google, that gives them a huge advantage in finding new paying customers. If you can show them what you can do, it becomes a well-paid skill in today’s digital landscape.

Examples of SEO writing include:

  • How-to guides
  • Ultimate guides or resources on a topic
  • Round-up posts

SEO writers are strategic writers who know how to leverage keywords and outline content that matches search intent. They write comprehensive content and utilize links to bring in organic traffic. To be a strong SEO writer you must be willing to stay up to date with the changing algorithms, trends, and best practices. Because it keeps changing constantly to avoid dirty Black Hat SEO tricks. 

To read more about SEO, you can refer to this article I wrote.

12. Ecommerce

We’re all shopping online more than ever now. That’s because copywriters are doing a great job on product descriptions. That’s because online businesses rely on clear and concise copy to sell their products. Strategic and user-driven copywriters can dominate this niche. They understand the psychology behind selling and why people buy and are able to connect consumers with the products they need through their writing.

Ecommerce copywriters work in many industries. So it is one of the top copywriting niches in 2022 list. Here are some of the types of content they write:

  • Landing pages
  • Email marketing funnels
  • Help center content
  • Advertisement copy for print and digital
  • Blog posts
  • Product descriptions
  • Social media posts
  • Guides for e-commerce business owners

You can even write for companies who build the products and services to help these business owners. For example, you can write educational how-tos and blog content that helps people who run e-commerce businesses set up and grow their brands online.

To sum up

Trends keep changing with time but settling with one profitable niche can kickstart your growth and help you achieve your dream of a 7-figure copywriting business. The more specialised you are, the higher you can charge your client.

If you want to read more about the types of content, read this article next. And if you’re not sure where to get started, here’s a detailed read for you and here’s a DIY exercise that can help you discover your perfect copywriting niche!

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